How Rihanna’s Beauty Empire is Different From Kylie Jenner’s
The unapologetic and fierce nature of Rihanna has helped her stand out as an entrepreneur in the entertainment business. We’ve seen plenty of celebs start their own successful companies in the past from Jessica Alba’s Honest Company to Kylie Jenner’s Kylie Cosmetics. However, Rihanna does things differently because she introduces a human aspect to her business aspiration.
Rihanna built her beauty empire on inclusiveness and diversity. She creates a wide range of products that have been produced to meet the ever-changing needs of the consumers. What her products do is to empower people and help them feel beautiful and confident in their skin.
Part of the singer’s business success is seen through her devotion to fan following on social media and constant communication with them to uphold the brand’s reputation. She has expanded her beauty company with the launch of some amazing signature products. She has worked on shades to ensure that everyone using her product gets something valuable.
Rihanna’s Fenty Beauty products earned over $72 million in one month in media value. The figure depicts the makeup brand’s potential value for the exposure on social sites like YouTube, Instagram and Twitter. She is worth over $245 million in fortune.
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