Take Advantage of WhatsApp Business to Grow Your Enterprise
Getting the Most Out of WhatsApp Business
WhatsApp is perhaps one of the most popular apps of all, with millions of users keeping up with others over the messaging service with ease and at affordable rates. Here, we want to take a deeper look at WhatsApp for business and how you can take maximum advantage of using this messaging service as a business tool to help your business grow and become more successful.
What Is WhatsApp Business About?
The statistics show that over five million businesses across the globe make use of WhatsApp Business, so there’s no reason for you to hesitate to use this social platform to help your business flourish as well! WhatsApp Business is a version of the messaging service specifically designed for use by small businesses. The app features filling out of your business profile which can then be attached to customer chats, for example. It also has all the standard features of the app that we are all familiar with like group chats, free calls, multimedia exchanging, etc. Both WhatsApp and WhatsApp Business may be installed and run on the same device, though with different phone numbers. This goes a long way in helping to keep business separate from personal life.
Setting Up WhatsApp Business
WhatsApp Business is downloaded in pretty much the same way as the regular social platform is — from the Google Play Store. Once the app is installed, it is only a matter of filling in your business profile to st up. However, make sure to include all business information like the website, location as well as contact information. You are also offered a helpful option to migrate your chats to your new WhatsApp Business account if you were previously making use of the Messenger account. The downside is that if you do happen to decide to stop using the Business account, you can’t migrate your chats back to the Messenger account. For this reason, it is best to keep a back up of your chats before importing.
How WhatsApp Business Can Help You and Your Business?
There are many features in WhatsApp Business that may be attractive to business owners. Let’s go through them one at a time. Firstly, you could set up an automated message to be sent to new customers that will introduce you and your business to them without any effort on your part! Greeting messages help make clients or customers feel more welcome and help you look more reliable as well. You can also use this feature to send automatic messages to customers if you are not contactable or away. Also, you can use it to have quick responses to frequently asked questions.
By providing customers with your business profile, they will have many ways of reaching you, making you more accessible and open to business. Furthermore, WhatsApp Business allows you to share PDFs, videos, photos, text messages, and voice recordings, and more, when you respond to a customer query. If customers require some form of support, you can easily send them how-to videos or even screenshots, for example. You can also share your office location directly with customers or forward documents in a number of formats.
Even More Features For the Entrepreneur
The WhatsApp status feature available on the Messenger accounts is also available on Business accounts and it’s been reported that there is an increasing number of users who monitor WhatsApp statuses, so using the status feature to advertise specials, stock, promotions, or new items, for example, is a fantastic way to get the word out, even though it will be visible for 24 hours only. Besides, you could always repost the status! Get creative and use the status feature to invite customers to share links and promotions for you and to give them glimpses of the behind-the-scenes of your business. Whatever is interesting, basically!
With so many helpful features, there really is no reason for you not to find a way that WhatsApp Busines can help you grow your small business. Bear in mind that applications are always under improvement, and there are certainly more features that will come with new releases of the apps through updates. With so many businesses already making use of these features, don’t let yourself fall behind even further. It really is best that you hop on the bandwagon and start incorporating WhatsApp Business into your business today, so you can reap the benefits tomorrow!
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